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Thousands of Germans tune into the free radio network Radio Deutschland, which airs news, interviews and studio concerts. The station is based in Berlin and has a Cologne-based subsidiary. The Radio Deutschland app is designed to work with both Wi-Fi and 3G networks.
Radio is a highly effective form of advertising because it gets people into shops and services. It also offers a personal touch, which creates a high level of trust.
A recent study from the ARD/ZDF Media Commission found that Germans consume an average of 173 minutes of radio per day. However, the German radio market is highly fragmented. In addition to public stations, there are also private networks, which reach 42.3 percent of the market.
In a press release yesterday, RTL Radio Deutschland announced a new audio service, which will launch on March 21 with the motto "Hier hors du alles". The service will combine specially selected audio content and will also feature podcasts and interviews. The service will be professionally produced and expects to become a unique and important player in Germany.
The new audio service will combine content from several sources, including Bertelsmann Content Alliance content, and will be non-linear. RTL Radio Deutschland also expects the new service to be free. It will launch with the motto "Hier horsdu alles" and will launch with a variety of audio content, including the best podcasts. The station expects "Audio Now" to become the central audio platform in Germany.
Radio is a highly effective form of advertising because it gets people into shops and services. It also offers a personal touch, which creates a high level of trust.
A recent study from the ARD/ZDF Media Commission found that Germans consume an average of 173 minutes of radio per day. However, the German radio market is highly fragmented. In addition to public stations, there are also private networks, which reach 42.3 percent of the market.
In a press release yesterday, RTL Radio Deutschland announced a new audio service, which will launch on March 21 with the motto "Hier hors du alles". The service will combine specially selected audio content and will also feature podcasts and interviews. The service will be professionally produced and expects to become a unique and important player in Germany.
The new audio service will combine content from several sources, including Bertelsmann Content Alliance content, and will be non-linear. RTL Radio Deutschland also expects the new service to be free. It will launch with the motto "Hier horsdu alles" and will launch with a variety of audio content, including the best podcasts. The station expects "Audio Now" to become the central audio platform in Germany.
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