Email marketing consistently reaches its target, unlike billboard advertising (because you have no control over who is driving down the interstate). Consequently, it's the ideal platform for marketing segmentation. You can therefore modify your message according to the audience. Scalability is the key benefit of email marketing. As a result, emails can be sent inexpensively to a vast number of recipients. Communicating with your audience gets very simple and effective by using email marketing. If want to buy old gmail acounts for email marketing.